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The Portland-based nonprofit runs a commercial kitchen and catered lunch business that provides employment and training opportunities for people working hard for a second chance.
With so much competition in Portland's catered lunch market, they were getting lost. We helped them with a new brand, copy and collateral that promoted their products first and their mission second.
The tagline we came up with, "Eat Good, Feel Good," is a play on their focus on healthy, from scratch ingredients and the reward of supporting a good cause.